September 15, 2020 1:02 pm

Environmentalists have pinned their hopes on the nation’s most populous state ever since China rejected American recyclables two years ago.

A woman places a plastic bottle into a plastic container at a recycling center in Sacramento, Calif.

The plastic waste revolution died in the California Legislature this year.

Environmentalists have pinned their hopes on the nation's most populous state ever since China rejected American recyclables two years ago, literally dropping the problem on the public's doorstep by forcing cities to raise garbage fees and ban more plastics from recycling bins.

California's working solution: Transform the entire recycling chain by cracking down on America's love affair with single-use plastic materials that have reliably contained meals, snacks and beverages for decades.

After negotiating this summer, proponents agreed to focus on plastics and remove targets for aluminum and glass from their legislation. Two identical bills, one in each house, served as vehicles for the idea, theoretically doubling the opportunities to send it to Gov. Gavin Newsom during a frenetic end of session.

Their passage would have been a major environmental victory of the sort that's eluded Sacramento the past several years. The twin bills would have required all single-use plastic packaging and "priority" products such as foodware and takeout containers to be truly recyclable or compostable by 2032. Manufacturers would have had to ensure that 75 percent of their products never reached landfills. If they failed, the state could ban their products in California altogether.

The proposal has drawn intense opposition from some of industry players and Capitol heavy-hitters. Dart Container Corp. — a familiar name to anyone who orders takeout — donated to 75 lawmakers this session, including 20 of the 24 Assembly members who let the bill die by abstaining. The lobbying group Californians for Recycling and the Environment, spearheaded by packaging manufacturer Novolex, reported spending $3.3 million over the first 18 months of the two-year session to oppose the two bills.

But it wasn't just a packaging company attack. The Consumer Brands Association, which includes Coca-Cola, Target, General Mills and other retailers and manufacturers, opposed the measure. So did the Western States Petroleum Association, a perennial Sacramento powerhouse whose oil members include manufacturers of chemicals used in plastic production.

The groups say the state should focus first on shoring up its recycling infrastructure and that setting a recycling mark — like 75 percent — doesn't account for factors out of the hands of manufacturers. Californians for Recycling and the Environment said in a statement that it wants a plan that "allows for harmonization with other states and one that has appropriate funding and infrastructure plans."

Prashant Tambe

An expert in SEO, Prashant carries an experience of over five years in the industry. He has the ability to analyze global industry trends that helps the leaders to make smarter decisions. An electrical, electronics and communication engineer, Prashant is able to predict future trends as they are changing fast with technological development.

Environmentalists have pinned their hopes on the nation’s most populous state ever since China rejected American recyclables two years ago.

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